second issue is having the country of manufacture clearly stated on imported

Second issue is having the country of manufacture

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second issue is having the country of manufacture clearly stated on imported products, although at the government is allowing the industry to self-regulate rather than pass laws. Economic: gross profit margin is currently sitting on 46%. Also, cocoa delights have spent $280,000 for advertisements. Social: Customer loyalty list had achieved total of 34,500. Technological: Cocoa Delights store have been deliberately designed to be bright and comfortable places to shop. 3. Legal and ethical requirements for the organisation to address sustainability issues: In the past, Cocoa Delights have a significant cost in electricity usage to run the lights and air-conditioners. With the new laws, they are going to have to find ways to provide customers with what they want without high electricity usage. Cocoa Delights have the products clearly stated the country of manufactory and be proud to be Australian made. 4. The impact of the organisational strategic direction on current marketing activities are: Interest rates are in fact rising. Unemployment has also risen to 5.8% The social trend towards people eating chocolate is growing stronger than anticipated Broadband rollout has been delayed, putting on hold some of the organisation’s internet marketing plans. 5. Strengths: Creativity and innovation to source the finest cocoa beans at prices.
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  • Summer '13
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  • Marketing, COCOA Delights

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