Discovery of ideas and insights flexible versatile

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Discovery of ideas and insights Flexible, versatile Often the front end of total research design Expert surveys Pilot surveys Case studies Secondary data: qualitative analysis qualitative research Describe market characteristics or functions Marked by the prior formulation of specific hypotheses Preplanned and structured design Secondary data: quantitative analysis Surveys Panels Observation and other data Determine cause and effect relationships Manipulation of independent variables, effect on dependent variables Control mediating variables Experiments Exploratory Descriptive Causal Table 3.2
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Uses of Exploratory Research Formulate a problem or define a problem more precisely Identify alternative courses of action Develop hypotheses Isolate key variables and relationships for further examination Gain insights for developing an approach to the problem Establish priorities for further research
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Use of Descriptive Research To describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
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  • Fall '19
  • Qualitative Research, Cohort study, Longitudinal study, Exploratory research

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