What is a business to business marketing a spotify b

27. What is a business to business marketing?
a) Spotify.
b) When consumers sell to consumers.
c) When businesses fail to market their goods.
d) The process of buying and selling goods or services to be used in the
production of other goods and services, for the consumption.
28. Of the following, who DOES NOT participate in B2B marketing?
29. Pear buys OLED screens from Zamzung. Is this B2B marketing?
Chapter 9
30. Which of the following lists examples of sample segments that would be
produced by using psychographic segmentation?
31. In evaluating segment attractiveness, which is not an important factor to take into
consideration?
a) Substantial

b) Reachable
c) Comprehensive
d) Profitable
e) Responsive
32. In the B2B environment, what does derived demand mean?