-Introduce more outlets to attract investorsBaskin Robbins has not been improving in a long time. They have only opened 4 new outlets in the U.S since 2006 while Dunkin opened 371 Donut shops. This is not a good sign. Baskin Robbins do not have a huge budget as expected. Their budget is 25 million U.S dollars. Baskin Robbins need to open new outlets around the world in order to gain more market. They can start to expand their ice-cream cake products and open more of those outlets while establishingmore online shops where customers can bake a cake on their exact requirement, this will surely widen up the market share for Baskin Robbins which will increase the number of investors. The result of this is BR getting more capital and chances to open new outlets around the globe. Target Market of Baskin Robbins.The target market for products of Baskin Robbins are any person in the age group of 9-80. Baskin Robbins target people who gain a salary from $30000 and below. Baskin Robbins do target for those people who wear less expensive clothes with a low standard of living. But most of the target market is the people with middle and high living standards. They want each and every human being, even though they are poor to taste the beauty of their ice cream and bring a smile one every person who tries their product.Marketing Mix of Baskin Robbins (Current).Product.Baskin Robbins actually has original 31 flavors. But now, they have introduced more than 1000 flavors of ice cream which are now available to the customers. Every ice cream and ice cream cake of Baskin Robbins are Kosher but not the Rocky Road and Pink Bubble Gum. Baskin Robbinsuses colorful colors in the making of ice creams and cakes in order to make it attractive. Baskin Robbins uses Milk from cows injected with RBGH.
Price.Prices of Baskin Robbins products are not very cheap. There are some which are available for 2 dollars but most of them are in range of 5 dollars. In the latest update to their menu, there is noflavor which is available for more than $8. Baskin Robbins uses different types of pricing strategies. One of them is promotional pricing. They have a special day called pink day where any customer wearing pink will get the ice cream at a lower price. Moreover, psychological pricing is used by Baskin Robbins as their prices are not round offed to the nearest ringgit. For example, 2.69 dollars.
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- Summer '17
- Sara pears
- ice cream, Baskin-Robbins, Burt Baskin, Baskin Robbins