1 MESSAGE CONCIEVED This stage the sender initiates the message thinks of what

1 message concieved this stage the sender initiates

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1. MESSAGE CONCIEVED This stage the sender initiates the message (thinks of what to say) 2. MESSAGE CREATED (ENCODED) The sender then develops the raw message initiated into meaningful form taking into consideration the needs of the recipient ( i.e level of knowledge, relationship with the sender, language understood by both e.t.c), and appropriate medium to be used. 3. MEDIUM SELECTED After developing the message into meaningful form the sender then selects a medium that is going to enable the message to be sent effectively. 4. MESSAGE RECEIVED The receiver gets the raw message from the sender 5. MESSAGE INTERPRETED (DECODED) The receiver then interprets the message into meaningful form and understands the message. Failure to interpret the message correctly may lead into breakdown of communication. 6. FEEDBACK This stage completes the cycle and it is simply the response given by the receiver back to the sender of a message FACTORS INFLUENCING THE CHOICE OF MEDIUM USED IN COMMUNICATION A medium is a means through which a message can be conveyed from the speaker to the receiver. Below are some of the factors that you may consider in your choice of the medium you would like to use when communicating: 1. COST OF MEDIUM - a cheaper medium may be more convenient compared to a more expensive one. 2. DISTANCE - if the recipient is in a far off place then it would be wise to chose a medium that is able to bridge the gap of distance i.e phone, letter and so on. 3. CONFIDENTIALITY -if the message is confidential then a medium that is going to ensure confidentiality would be ideal for you. 4. URGENCY -If the message is urgent then it would be important for you to consider a medium that will ensure that the message is delivered as quickly as possible 5. RELATIONSHIP -Certain media may not be inappropriate when communicating to certain people depending on the relationship between you and the receiver. Others may signify respect, impoliteness, anger, lack of regard and so on.
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COMMUNICATION SKILLS 2012 M’SAZA 2012 Page 21 6 . RESOURCES - availability of resources or facilities available will determine which medium is chosen over the other i.e phone, internet, fax machine and so on 7. WRITTEN RECORD -written communication carries more authority and proof. 8. TIME OF DAY -this is important especially when communicating with people in overseas countries COMMUNICATION BARRIERS Communication is a process beginning with a sender who encodes the message and passes it through some channel to the receiver who decodes the message. Communication is fruitful if and only if the messages sent by the sender are interpreted with same meaning by the receiver. If any kind of disturbance blocks any step of communication, the message will be destroyed. Due to such disturbances, people face severe problems. Thus it is important for you to identify such barriers and take steps to get rid of them. There are several barriers that affect the flow of communication in an organization. These
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