Summary of A league Indian business schools included for the purpose of study

Summary of a league indian business schools included

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Table 2. Summary of ‘A league’ Indian business schools included for the purpose of study. Name of the school Location Year of establishment Institute affiliation No. of students in two-year full-time program Fee for two-year program in INR (000s) IIMK – Indian Institute of Management, Kozhikode Kozhikode, Kerala 1996 Autonomous institute founded by Government of India in collaboration with Government of Kerala 319 1000 IIMI – Indian Institute of Management, Indore Indore, Madhya Pradesh 1996 Autonomous institute founded by Government of India in collaboration with Government of Madhya Pradesh 320 1200 SPJIMR – S.P. Jain Institute of Management and Research Mumbai, Maharashtra 1981 Private autonomous under BVB trust 180 870 MDI – Management Development Institute Delhi NCR 1973 Private autonomous institute 240 1025 XLRI – Xaviers Labour Relations Institute Jamshedpur, Jharkhand 1949 Private autonomous institute 240 1200 FMS – Faculty of Management Studies Delhi 1958 Delhi University 226 25 NITIE – National Institute of Industrial Engineering Mumbai, Maharashtra 1963 Private autonomous institute 290 430 IIFT – Indian Institute of Foreign Trade Delhi 1963 Deemed University – set up by Government of India 115 1000 NMIMS – Narsee Monjee Institute of Management Studies Mumbai, Maharashtra 1981 Deemed University 180 1500 Note: Data as per February 2011. 188 A. Aggarwal Sharma et al. Downloaded by [Sapna Popli] at 08:08 20 December 2013
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into for the entrance test preparation, work experience and gender; 227 prospec- tive students, who took the CAT in 2010, participated in the study. The majority of the data collection was done in Mumbai and Delhi (India). The average age of respondents was 23 years and 31% were females. The average work experi- ence of the respondents was 1.73 years. Data collection Data were collected using a self-administered survey method, with questions on attributes and variables mentioned above in the study framework. The instru- ment was pretested to ensure clear understanding of the questions and response categories; and administered with both individual students and groups either at their homes or at coaching institutions (which prepare the graduates for man- agement entrance examinations). Results Individual brand results The average scores for the nine B-school brands are shown in Table 3 . Among the nine business school brands, XLRI has the highest scores on six out of seven variables and is second on the M7 – choice intention (probability to join). SPJIMR scores highest on M7, probably because respondents were concen- trated in the Mumbai region (where SPJIMR is a leading school). NMIMS scored lowest on almost all variables but one. There are no major contradictions seen in the data. Excel-based software, Marketing Engineering for Excel (MEXL), is used to develop a perception map for the business schools on the above-mentioned nine attributes. The map in Figure 2 shows that dimension 1, which is the aggregate of all variables except location, accounts for 84.6% variance in the data.
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