Shortage of skilled workers 4 Increase competitiveness 4 Changes on consumers

Shortage of skilled workers 4 increase

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Shortage of skilled workers 4 Increase competitiveness 4 Changes on consumers buying behaviour 5 Gain market share in the new product category 5 No regular supply of innovative products 6 Invest in other product category 6 7 Entering a new market 7 8 Maintain loyal customers with great service 8 9 Increase potential customers that it can target 9 10 Reduced transportation cost 10 E-MARKETING SCHEDULE Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s) Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 11
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T-1.8.1_v3that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule usinga separate template. e-Marketing Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 THE E-MARKETING STRATEGIES & ACTION PLAN The Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Also address how each of the following strategies will comply with the Australian e-Marketing Code of Practice. Product strategies : Price strategies : Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 12
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T-1.8.1_v3 Promotion strategies : Place strategies : BUDGET & COSTING FOR THE E-MARKETING PLAN This section of the plan will outline your budget & costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following: 1. Your total cost breakdown (overall spend across tactics) 2. Weekly phasing of budget spend across all tactics 3. Any financial KPI’s and milestones that need to be reached 4. Phased return on investment across tactics 5. A summary on the estimated financial benefits from this e-Marketing Plan For the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traffic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 13
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T-1.8.1_v3 Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 14
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T-1.8.1_v3 E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUES This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders order forms and feedback forms access levels to online resources credit card transactions website hosting & publishing technical staff (size, requirements) Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 15
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T-1.8.1_v3
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