Shortage of skilled workers 4 increase

Shortage of skilled workers
4 Increase competitiveness 4
Changes on consumers buying
behaviour
5
Gain market share in the new
product category
5
No regular supply of innovative
products
6 Invest in other product category 6
7 Entering a new market 7
8
Maintain loyal customers with great
service
8
9
Increase potential customers that it
can target
9
10 Reduced transportation cost 10
E-MARKETING SCHEDULE
Your e-Marketing schedule should include a timeline or Gantt chart to explain the activities of your
plan to be completed within a specific timeframe (e.g. 10 weeks). Put a X sign in the specific grid(s)
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that relates to your activity. You may wish to use this template or develop a Gantt chart/schedule using
a separate template.
e-Marketing Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
THE E-MARKETING STRATEGIES & ACTION PLAN
The Strategies and Action Plan section should address the electronic marketing strategies of your
product or service based on the 4Ps. Also address how each of the following strategies will comply
with the Australian e-Marketing Code of Practice.
Product strategies :
Price strategies :
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Promotion strategies :
Place strategies :
BUDGET & COSTING FOR THE E-MARKETING PLAN
This section of the plan will outline your budget & costing. This is best presented as a single
spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide
specific detail on the following:
1. Your total cost breakdown (overall spend across tactics)
2. Weekly phasing of budget spend across all tactics
3. Any financial KPI’s and milestones that need to be reached
4. Phased return on investment across tactics
5. A summary on the estimated financial benefits from this e-Marketing Plan
For the last bullet point you need to estimate projected channel outcomes. This will include estimates
on how much traffic will be generated from each tactic and the number of prospects that will likely go
onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit
that your e-Marketing plan will generate. Strategies and Action Plan section should address the
electronic marketing strategies of your product or service based on the 4Ps.
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E-MARKETING/WEBSITE MARKETING STRATEGIES & TECHNICAL ISSUES
This section should clarify the technicalities of your e-marketing plan. The section should include the
following (add more issues if required):
 website content & search-ability
 Customer registration & logging security (for customers and staff)
 Coupon codes, rewards for old clients, discounts
 multimedia
 auto responders
 order forms and feedback forms
 access levels to online resources
 credit card transactions
 website hosting & publishing
 technical staff (size, requirements)
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