25 Salim IM M Sulaiman 2011 Organizational learning innovation and performance

25 salim im m sulaiman 2011 organizational learning

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25. Salim, I.M., & M. Sulaiman. 2011. Organizational learning, innovation and performance: a study of malaysian small and medium sized enterprises. International Journal of Business and Management6 (12).doi:10.5539/ijbm.v6n12p118. 26. Sampe, F. 2012. The influence of organizational learning on performance in Indonesian SMEs, Tesis. Australia (AU): Southern Cross University, Lismore. 27. Suryana. 2003. Kewirausahaan, Pedoman Praktis, Kiat dan Proses Menunju Sukses, Edisi Revisi, Jakarta: Salemba Empat. 28. Tobing, Sondang, Yohanna L. & Rachma Fitriati. 2009. Pengaruh Organisasi Pembelajar Terhadap Kompetensi Pegawai Bank. Bisnis & Birokrasi, Jurnal Ilmu Administrasi dan Organisasi, Jan—Apr 2009, pp. 25-35 Vol. 16 Nomor 1 ISSN 0854-3844. 29. Tunjungsari, Peni. 2011. Pengaruh Stress Kerja Terhadap Kepuasan Kerja Karyawan Pada Kantor Pusat PT. Pos Indonesia (Persero) Bandung. Universitas Komputer Indonesia. Vol. 1 No. 1, Maret 2011.
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RJOAS, 1(73), January 2018 78 30. United Nations. 2010. Creative Economy Report 2010. Creative Economy: A Feasible Development Option. Collaborative Effort Led by United Nations Conference on Trade and Development (UNCTAD) and United Nation Development Programe (UNDP) Special Unit for South-South Cooperation. (, Diunduh 28 Oktober 2017). 31. Voss, G.B. & Voss Z.G., 2000. Strategic Orientation And Firm Performance In an Artistic Enviroment. Journal of Marketing. January, pp. 67-83. 32. Widjaja, A.W. 2006. Administrasi Kepegawaian. Jakarta: Rajawali 33. Zimmerer, W.T. 2008. Essentials of Entrepreneurship and Small Business Management. Third Edition. New York: Prentice-Hall.
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RJOAS, 1(73), January 2018 79 DOI UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER Johar Diah Syafita *, Suharyono , Sunarti Faculty of Administrative Science, University of Brawijaya, Indonesia *E-mail: [email protected] ABSTRACT This research aims to describe the influence of utilitarian and hedonic values toward customer satisfaction and repurchase intentions. The sampling method used for research is purposive sampling with 141 respondents who bought Berrybenka products. Based on the Structural Equation Modeling, it is found that utilitarian and hedonic values are significant towards repurchase intention through customer satisfaction. KEY WORDS Utilitarian value, hedonic value, customer, satisfaction, repurchase intention, e-Commerce. One of the ways of needs fulfillment is going shopping. Grocery shopping is Indonesian citizen behavior. Individual's motivation to go shopping is different. According to Babin et al., (2000) motivational value why people go shopping is divided into two, i.e. utility and hedonic value. Value means a number of tangible or intangible good benefit, and perceived cost by a customer (Kotler and Keller, 2009:14). An individual who goes shopping based on the utility motivation will seek the utilitarian benefits from the product like the ease of use or product efficiency, while the one who goes shopping based on the hedonic motivation will search for
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