One that was stolen for martha the was low a

This preview shows page 55 - 58 out of 103 pages.

one that was stolen. For Martha the __________ was low. A. perceived benefit versus perceived cost of searching B. locus of control C. determinant attribute D. universal set E. all of these Martha could have used her experience with her current camera to find an even better one-- perhaps a newer model--but her vacation time was worth a great deal to her and she didn't want to spend it shopping for a camera. Furthermore, her old camera had apparently met her needs fairly well. So she could spend little or no time and purchase a satisfactory product, which made more sense to her than spending time in order to buy an only slightly better camera. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 43. (p. 100) Before flying, Jaden researches the types of planes the airline uses, scans the plane for defects as it taxis up to the terminal, and follows the pilot and crew as they come through the airport. He has no experience as a pilot or airplane mechanic. Jaden probably has a misguided sense of his:
Image of page 55

Subscribe to view the full document.

Jaden seems to have an internal locus of control for this flight--he thinks he has control over the outcome. This seems misguided, since he lacks the experience to evaluate the condition of the aircraft and since he does not know how to fly a plane. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 44. (p. 100) Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. James is probably concerned with __________ risk. A. psychol ogical B. financial C. performance D. social E. physiological A boat with a dead battery represents a performance risk, which James hopes to avoid by getting a new battery. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-03 Describe factors that affect information search. Topic: Search for Information 45. (p. 100) Jordana is a travel agent. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. Jordana is trying to reduce her customers'__________ risk. A. psychol ogical B. financial C. performance
Image of page 56
D. social E. physiological If a traveler had to cancel a trip at the last minute, deposits already paid would probably be lost. This is an example of financial risk. The travel insurance reduces this risk by reimbursing these deposits under at least some circumstances. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 05-03 Describe factors that affect information search.
Image of page 57

Subscribe to view the full document.

Image of page 58
You've reached the end of this preview.
  • Fall '12
  • Chris
  • Decision Making, consumer decision process, Brenda, D. Maslow

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern