Source httpsbmw i8cluben online pr online pr

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Source: Online PR Online PR activities are closely related to the results of many other digital marketing
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communications technologies, especially social media, SEO (link building), co- marketing and viral marketing/word-of-mouth marketing. Kim & Park, 2017). For BMW, the website is a very important brand asset. Websites are places where potential customers and customers understand products and services, seek help, and even trade, and can be seen as an important part of an organization's strategy. People usually only pay attention to paid advertising and page organic search engine optimization (SEO), because this is the main way to bring the target audience of the company's products to the website and understand the relevant product information. But online PR also affects website traffic. In order to promote the BMW i8 products, the public relations department can promote positive media comments on the performance information of high-end sports cars, and attach relevant web links, especially for the high-tech technology and environmental protection parameters of the BMW i8, so that the information of the products can be accurately conveyed. To the consumer. At the same time, you should be aware of the corresponding traffic fluctuations and track which media articles or information about those visitors. Not only does this help prove the return on investment in public relations, it also helps companies determine which media can provide the most visitors. When visitors visit websites because they read articles about brands or information, they are also very interested in products and services (Xie, Neill & Schauster, 2018). This makes public transportation more efficient and efficient. Tracking visitor conversion rates from public relations resources is the basis for further determining the value of public relations activities. PR is a powerful tool, and Google's technology allows information about the BMW i8 to score on a website with a high domain authority, even if it doesn't link back to the company's website. Of course, not all links are good, so be aware of links that appear to be paid or not related to related search terms. To measure the impact of PR on search engine optimization, be sure to track the rankings mentioned by the media. In addition, tracking the impact on other pages of the site when the newly acquired media mentions the site.
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By providing useful, fun, and engaging content on social media channels like Twitter, Facebook, and Instagram, companies can start targeting customers who click on relevant links. The BMW i8's target customers are rich second generation, wealthy
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