Finance information technology and telecommunications

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finance, information technology and telecommunications, FMCG and consumer durables, healthcare and pharmaceuticals, travel and tourism, management and design consultancies. The students have chosen to move into companies that offer them job profiles like: new product development, innovation, consumer division, user interface, branch managers Approaches to Design and Management in India 123 in banks and management consultancy. These are the roles where the students can effectively apply their design thinking approach to management to the maximum. Innovation Lab An Ideal Place for Cultivating Design Thinking Viewed from an innovator s perspective, an idea converted into a practical and innovative solution, then a business plan and then a venture provides the school and its students with a tremendous opportunity to create, incubate and scale-up new businesses. Having an innovation centre is a step towards realizing the above objectives. The innovation lab at WeSchool, Mumbai campus, serves a larger purpose of spreading a culture of using design thinking as a process that leads to innovation in the entire organization. The innovation lab is a space where thinking is stimulated, ideas germinate and are nurtured to become paradigm-defining businesses. It is a prototype lab; students are encouraged to voice their ideas with optimism in a risk-free environment where they will be allowed to germinate, cross-pollinate and become fertilized. It creates a platform for people to develop their innovative ideas using a contest-like format.
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The innovation lab encourages the formation of companies on campus. The innovation lab takes research and consulting assignments for corporations in India, especially those that require the generation of new ideas and the identification FIGURE 8.3 InnoWe Centre for Innovation and Memetics at WeSchool, 2011. Agarwal, Salunkhe and Vanka, 2011. 124 New Educational Perspectives for Designers and Managers of future trends. Some of the projects carried out in the past have been with a retail giant and through this our students have been involved in research in the field of memetics, which is an emerging science pertaining to trend forecasting. Our students, along with the faculty, work on generating solutions for this. Such assignments have been highly successful and are appreciated by our clients. Challenge on Our Way Industry s Apprehension No initiative is exciting if it is not met with obstacles and challenges on the way. In this instance we faced a number of hurdles both internally within the organization and externally from the eco-system in which we operate. The synergy between design and management is not very obvious upfront. In India, as elsewhere, the two disciplines have been seen as two parallel streams, intersecting at specific points but again going back to their own paths and not really flowing as one wider, larger river. The world looks at the disciplines very differently.
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