finance, informationtechnology and telecommunications, FMCG and consumer durables, healthcareand pharmaceuticals, travel and tourism, management and design consultancies.The students have chosen to move into companies that offer them job profiles like: newproduct development, innovation, consumer division, user interface, branch managersApproaches to Design and Management in India 123in banks and management consultancy. These are the roles where the students can effectivelyapply their design thinkingapproach to management to the maximum.��Innovation Lab An Ideal Place for Cultivating Design Thinking�Viewed from an innovators perspective, an idea converted into a practical and �innovativesolution, then a business plan and then a venture provides the school and its studentswith a tremendous opportunity to create, incubate and scale-up new businesses.Having an innovation centre is a step towards realizing the above objectives. Theinnovation lab at WeSchool, Mumbai campus, serves a larger purpose of spreading aculture of using design thinkingas a process that leads to innovationin ����the entire organization.The innovation lab is a space where thinking is stimulated, ideas germinateand are nurtured to become paradigm-defining businesses. It is a prototype lab; studentsare encouraged to voice their ideas with optimism in a risk-free environmentwhere they will be allowed to germinate, cross-pollinate and become fertilized. It createsa platform for people to develop their innovative ideas using a contest-like format.
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The innovation lab encourages the formation of companies on campus.The innovation lab takes research and consulting assignments for corporations inIndia, especially those that require the generation of new ideas and the identificationFIGURE 8.3 InnoWe Centre for Innovation and Memetics at WeSchool, 2011. ��Agarwal, Salunkheand Vanka, 2011.124 New Educational Perspectives for Designers and Managersof future trends. Some of the projects carried out in the past have been with a retailgiant and through this our students have been involved in research in the field of memetics,which is an emerging science pertaining to trend forecasting. Our students,along with the faculty, work on generating solutions for this. Such assignments havebeen highly successful and are appreciated by our clients.Challenge on Our WayIndustrys Apprehension�No initiative is exciting if it is not met with obstacles and challenges on the way. Inthis instance we faced a number of hurdles both internally within the organization andexternally from the eco-system in which we operate.The synergy between design and management is not very obvious upfront. In India,as elsewhere, the two disciplines have been seen as two parallel streams, intersecting atspecific points but again going back to their own paths and not really flowing as onewider, larger river. The world looks at the disciplines very differently.
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