In addition a Sales and profit analysis can be used to help you quantify the

In addition a sales and profit analysis can be used

This preview shows page 16 - 19 out of 22 pages.

onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate.Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Marketing, Assessment No.1 Page 16 v1.1, Last updated on 23/07/2019 by MM
T-1.8.1 E-MARKETING/WEBSITE MARKETING STRATEGIES &TECHNICAL ISSUES This section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-ability Customer registration & logging security (for customers and staff) Coupon codes, rewards for old clients, discounts multimedia auto responders order forms and feedback forms access levels to online resources credit card transactions website hosting& publishing technical staff (size, requirements) WEBSITE CONTENT & SEARCH-ABILITY Our website is going to be more practical as possible from now onwards, as our target is attracting more customers and do not spend time for let our website fancy. We are going to keep the same layout of the current website and add the new tab “by your own”. Related to the new products (our fashion adapting clothes), on the first month of the summer, the website is going to have some pop ups which is going to attract more customers’ attention. Thus, the content is going to be simple and clear so that customer will not spend time while searching. CUSTOMER REGISTRATION & LOGGING SECURITY (for customers and staff) We are assuming that problems are going to happen in one point, so we require for all customers strong passwords for either customers and staffs. In addition, relating to our staffs, as they may face up some problems trying to deal with hackers, we have a limit staff access needs to be given for only to those people (staff members) who needs to use it for their work. CUPON CODES, REWARDS FOR OLD CLIENTS, DISCOUNTS We are going to provide different promotions for our old and new clients, especially focus on in attracting new customers. However, in the beginner of the season, the discounts are not going to be big as they need to fit into agency overall strategy. Marketing, Assessment No.1 Page 17 v1.1, Last updated on 23/07/2019 by MM
T-1.8.1 MULTIMEDIA Multimedia is our powerful way to get more customers and spread our brand round the World. To ensure it, we are hiring very high qualified IT staff to carry this responsibility. Our website is going o be the main way of communication and marketing, but blogs, local banners and social media are going to give us even more visibility on the online fashion marketing. AUTO RESPONDERS As auto-responders service is essential advertising software which will build a long-term relationship with our customers, we are work out to have a cash flow focus on it to ensure a good delivery to our customers.

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