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onto convert. In addition a ‘Sales and profit’ analysis can be used to help you quantify the net profit that your e-Marketing plan will generate.Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4Ps. Marketing, Assessment No.1Page 16v1.1, Last updated on 23/07/2019 by MM
T-1.8.1E-MARKETING/WEBSITE MARKETING STRATEGIES &TECHNICAL ISSUESThis section should clarify the technicalities of your e-marketing plan. The section should include the following (add more issues if required): website content & search-abilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaauto respondersorder forms and feedback formsaccess levels to online resourcescredit card transactionswebsite hosting& publishingtechnical staff (size, requirements)WEBSITE CONTENT & SEARCH-ABILITYOur website is going to be more practical as possible from now onwards, as our target isattracting more customers and do not spend time for let our website fancy. We are going tokeep the same layout of the current website and add the new tab “by your own”.Related to the new products (our fashion adapting clothes), on the first month of thesummer, the website is going to have some pop ups which is going to attract morecustomers’ attention. Thus, the content is going to be simple and clear so that customer will not spend time whilesearching.CUSTOMER REGISTRATION & LOGGING SECURITY (for customers and staff)We are assuming that problems are going to happen in one point, so we require for allcustomers strong passwords for either customers and staffs. In addition, relating to ourstaffs, as they may face up some problems trying to deal with hackers, we have a limit staffaccess needs to be given for only to those people (staff members) who needs to use it fortheir work.CUPON CODES, REWARDS FOR OLD CLIENTS, DISCOUNTSWe are going to provide different promotions for our old and new clients, especially focus onin attracting new customers. However, in the beginner of the season, the discounts are notgoing to be big as they need to fit into agency overall strategy.Marketing, Assessment No.1Page 17v1.1, Last updated on 23/07/2019 by MM
T-1.8.1MULTIMEDIAMultimedia is our powerful way to get more customers and spread our brand round theWorld. To ensure it, we are hiring very high qualified IT staff to carry this responsibility. Ourwebsite is going o be the main way of communication and marketing, but blogs, localbanners and social media are going to give us even more visibility on the online fashionmarketing.AUTO RESPONDERSAs auto-responders service is essential advertising software which will build a long-termrelationship with our customers, we are work out to have a cash flow focus on it to ensure agood delivery to our customers.