With the suggestion of new system, A.C. Gilbert is expected to improve their sales and brand awareness by conducting more thorough research, building customer relations by responding to feedback, optimizing manufacturing process and controlling product quality that will give benefit to company and get more sales.c.Brief Explanations of Improving Performance by ProposalTrend research team’s findings a lot of problem regarding to A.C. Gilbert. They are uncreative and inflexible. From the record finding on year 1967, company never change their product, production systems, sales teams, and every department. With the advancement of technology yet their production still using the simple old way in which it could not keep up with the growing demand. With those all, A.C. Gilbert should put moreinvestment for innovation to create brand new product, manufacturing product by themselves, increase sales and profit, review manufacturing system, reducing useless advertisement, and investment to build good brand reputation. Other improvement
proposed is to split some department. This is to help employee to focused on their specialize. Quality control also needed as to keep quality on check.d.KRAs and KPIsKRAsKPIsDesign toy concepts that will have high demand that are on trend to get greater portion of market shareIncrease market share by 15% within 1 year Produce high quality and durable toysObtain a report from quality control department reporting 95% accuracy in manufacturing in 1 yearDistribute toys to retailers that have high appeal to target customersIdentify 45 suitable retailers to sell toys within 1 yearPresentation for Consultation Section
Summary of Consultation SectionPro and Cons about StrategyProsContrasIdentified the strategy to capture greater market share through trend research. Unclear relationship between After Sales Service team and trends research team. Research will help to find a toy that could dominate and monopoly the marketResearch might take too long resulting on failed to monopolize marketFocused target market will help manufactured to produced only toys targeted for selected target marketNew machine could be a burden for budgetEliminated unpopular toy and reduce the expensesQuality control should step in more.Quality control team will ensure good qualityproducts and therefore increase brand reputation. Need more staff with suitable skillThe new machine and well operation training will make it easier to produce high quality toys.Staff might need to work extra hours.Changes or Improvement for StrategyoNeed detailed responsibilities for after-sales service team roles. It is still unclear of responsibilities that need to be done with them. A suggestion for their responsibilities that they need to record, provide the procedure and template report,this is to make research team’s job easier to analyze and understand the trend.oQuality control responsibilities should also include with checking the production of toy parts to ensure high quality manufacturing.
oThe sales team responsibilities will also include about communicate and make a