With the suggestion of new system ac gilbert is

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With the suggestion of new system, A.C. Gilbert is expected to improve their sales and brand awareness by conducting more thorough research, building customer relations by responding to feedback, optimizing manufacturing process and controlling product quality that will give benefit to company and get more sales. c. Brief Explanations of Improving Performance by Proposal Trend research team’s findings a lot of problem regarding to A.C. Gilbert. They are uncreative and inflexible. From the record finding on year 1967, company never change their product, production systems, sales teams, and every department. With the advancement of technology yet their production still using the simple old way in which it could not keep up with the growing demand. With those all, A.C. Gilbert should put more investment for innovation to create brand new product, manufacturing product by themselves, increase sales and profit, review manufacturing system, reducing useless advertisement, and investment to build good brand reputation. Other improvement
proposed is to split some department. This is to help employee to focused on their specialize. Quality control also needed as to keep quality on check. d. KRAs and KPIs KRAs KPIs Design toy concepts that will have high demand that are on trend to get greater portion of market share Increase market share by 15% within 1 year Produce high quality and durable toys Obtain a report from quality control department reporting 95% accuracy in manufacturing in 1 year Distribute toys to retailers that have high appeal to target customers Identify 45 suitable retailers to sell toys within 1 year Presentation for Consultation Section
Summary of Consultation Section Pro and Cons about Strategy Pros Contras Identified the strategy to capture greater market share through trend research. Unclear relationship between After Sales Service team and trends research team. Research will help to find a toy that could dominate and monopoly the market Research might take too long resulting on failed to monopolize market Focused target market will help manufactured to produced only toys targeted for selected target market New machine could be a burden for budget Eliminated unpopular toy and reduce the expenses Quality control should step in more. Quality control team will ensure good quality products and therefore increase brand reputation. Need more staff with suitable skill The new machine and well operation training will make it easier to produce high quality toys. Staff might need to work extra hours. Changes or Improvement for Strategy o Need detailed responsibilities for after-sales service team roles. It is still unclear of responsibilities that need to be done with them. A suggestion for their responsibilities that they need to record, provide the procedure and template report, this is to make research team’s job easier to analyze and understand the trend. o Quality control responsibilities should also include with checking the production of toy parts to ensure high quality manufacturing.
o The sales team responsibilities will also include about communicate and make a

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