Strategic Target marketing decisions Value proposition Analysis of marketing

Strategic target marketing decisions value

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Strategic Target marketing decisions Value proposition Analysis of marketing opportunities Tactical Product features Promotion Merchandising Pricing Sales channels Service
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2-10 Corporate Headquarters’ Planning Activities Define the corporate mission Establish SBUs Assign resources to each SBU Assess growth opportunities
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2-11 Good Mission Statements Focus on limited number of goals Stress major policies and values Define major competitive spheres
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2-12 Major Competitive Spheres Industry Products Competence Market segment Vertical channels Geographical
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2-13 Rubbermaid Commercial Products, Inc. Our vision is to be the Global Market Share Leader in each of the markets we serve. We will earn this leadership position by providing to our distributor and end-user customers innovative, high-quality, cost- effective and environmentally responsible products. We will add value to these products by providing legendary customer service through our uncompromising Commitment to Customer Satisfaction.”
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2-14 Motorola The purpose of Motorola is to honorably
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  • Spring '13
  • ProfTorres
  • Marketing, major competitive spheres, Market Opportunity Analysis

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