To stay compatible with consequent changes sporadic innovations around the

To stay compatible with consequent changes sporadic

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abruptly. To stay compatible with consequent changes, sporadic innovations around the family of technologies need to be undertaken by the telecom organisations. The Technology Life-cycle model suggested by Ansoff (1984), explains that when dynamic technological development occurs, firms operating in such markets come under constant pressure to introduce new state-of-the-art products. In such condition, innovation becomes a critical success factor; even though life
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cycles are short, maintaining competitiveness demands an adequate return on investment. In markets with turbulent technological development, discontinuities occur frequently and old technologies are constantly replaced by new ones (Benkenstein & Bloch, 1993). This causes great impact on the sustaining power of the organisation. Both empirical and theoretical studies proved that technology not only brings new waves of innovation in products and process, but it radically changes the rules of the game in business. Such tectonic shift in the way business is done due technological changes can destroy established markets and create fresh markets in unexpected geographic regions leading to emergence of newer players in the market (Tushman & Anderson, 1986). In India, the competition among telecommunication companies is very intense that many of the companies abandoned the operations in the midst due to lack of appropriate skills and competence to run the business. Business sensible and remarkable innovations
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