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Assessment descriptionComplete a value chain analysis, PEST and SWOT for your organisation, plus analyses of the potential competitors and allies supplied in the case study. ProcedureFor the provided case study, you are required to complete for your organisation: 1.PEST analysis (including a review of legislation impacting on MacVille).2.SWOT analysis (including an evaluation of the value-chain).You are also required to review competitors/allies to MacVille, as described in the case study, and: ●Identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each.BSBMGT616 Comprehensive Assessment Version: v19.0Page 10 of 33Developed by: AcbiApproved by: DoSIssued: May 2019Review: May 2020
●Develop a separate summary statement for each potential ally for a co-operative venturethat describes their alignment with MacVille’s vision, mission, values and attributes, as identified on the tender document.Once you have developed these materials, you need to meet with your supervisor (your assessor) to discuss and confirm the analyses you have completed, together with the summary of potential co-operative venture allies. Take notes in the meeting with your supervisor and make any changes as suggested by them, before submitting your final version.Note: You need to retain your analysis of the organisation, competitors and allies for reference and use in Assessment Task 3.SpecificationsYou must provide:●A completed set of analyses (PEST and SWOT) [Steps 1–2].●A review of existing and potential competitors and allies [Step 3].●A review of potential allies and a statement of their alignment with organisational values(as described in Assessment Task 1) and tender requirements [Step 4].●Summary notes from the meeting with your supervisor.Your assessor will be looking for:●Evidence that you have analysed and identified the needs of the case study, and reflected these in the reviews and summary notes you have developed.Industry consultant’s reportYou have noted the following points from the report:●New commercial espresso machines are being developed that use 30%less energy to run, with an innovative and more efficient heat exchanger.●Planned changes in trade where all tariffs on imported goods, includingespresso coffee machines, will be removed in line with the Government’s free trade policy.●The development of the home consumer market for consumer espressomachines is experiencing high growth.●The lifestyle trend towards eating out more frequently as the population ages and becomes more affluent.●The prediction of a steady population growth rate for Australia from 22 million in 2010 to 36 million in 2050.●The prediction of a strengthening Australian dollar against all our majortrading partners over the next few years is also a concern.