Will contain basic information about restaurants

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will contain basic information about restaurant's current position in the market and its situation with certain measures and steps that will shall be helpful in gaining profits. Marketing systems Marketing information systems are initialised by a company to get well-informed decisions on certain aspects of marketing. All the data or information that is gathered by marketing research team has to be interpreted without committing errors. Hence, a separate marketing system is formulated that will perform these operations smoothly. This process of gathering and interpreting information is continuous as sources are completely linked to the organisation. Planning and control activities are also implemented through this system with a set of procedures which are regularly revised. Sarto's Gourmet Pasta restaurant can get efficient information regarding its marketing plans and researches if Ready-Made marketing team uses this marketing system. It helps in presenting the set of information that is collected from various sources in an efficient manner. Once all the information is collected, a plan is formulated according to analytical information and this plan is then sequentially executed. Marketing productivity Every business strategy is implemented with an aim to get more profits or increase the efficiency of employees. Marketing productivity in terms of profitability is the measure which yields information regarding the profits which are gained by the company. Sarto's Gourmet Pasta should implement its marketing strategies in such a way that productivity and profitability of restaurant and its employees is increased. It also helps in understanding that the activities which are involved in implementing a strategy are effective enough to save capital and utilise maximum of the profits. Marketing Solutions has to perform this function for Sarto's Gourmet Pasta. Since, this company is going to perform marketing research it has to implement a system which will help in developing marketing plan with great cost effectiveness and more profitability. When actions are taken in a strategic way with minimum expenditure and increased profits then the strategy is said to be marketing productivity. MARKETING AUDIT Following marketing plan has been proposed by Marketing solutions for Sarto's Gourmet Pasta.
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Situational analysis The situational analysis of the company has been conducted using SWOT tool which depicts the following findings Sarto's restaurant has strong relationship with suppliers which automatically assures that raw materials and resources involved in developing the product are of good quality. Moreover, it reduces the bargaining power of suppliers. Great amount of customer loyalty has been gained by the restaurant in short period of time which is again beneficial for future strategies Brand equity of restaurant is quite less which weakens its strategic position in the market.
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