What are the theorys goals what is it trying to

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What are the theory's goals (what is it trying to explain and/or predict)? What assumptions does the theory rest on? What are the theory’s concepts – recognize and define: o Cultivation [ 1. Mainstreaming, 2. Resonance], The Mean World Index, blurs, blends, bends What are the claims of this theory? What are the metatheoretical assumptions of this theory? How has this theory been evaluated? Chapter 23 Uses and Gratifications Theory (UGT) A MEDIA USE THEORY: HOW DO PEOPLE USE MEDIA? Theorist: Katz, Blumler, and Gurevitch What tradition(s) does this theory fall under? Where does it fall on the Objectivist--Interpretivist continuum? o Based on this knowledge, what can you assume about the theory? What are the theory's goals (what is it trying to explain and/or predict)? What assumptions does the theory rest on? What are the theory’s concepts – recognize and define: o Parasocial Interaction, The Active Audience (utility, intentionality, selectivity, imperviousness activity), activity v. activeness, Media Effects (general idea) What are the claims of this theory?
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  • Fall '08
  • Mass Media, Study Guide Exam, Cultivation theory

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