Disadvantage: Adopting sales promotion will reduce Green Cat Clothing’s revenue. It will
also change the customers’ price perception.
Audience response: Everyone loves bargain and discounts. This method will attract a
lots of customers and lead to customer traffic and sales
Cost: This method need a lot of advertising and marketing activities to make potential
customers aware of the sales and promotion activities. Does not need a large
investment or cost involved, but this method will reduce company revenue.
Media consumptions options
The first step is to create an attractive and informative marketing and advertising content. There
are so many information and advertisement on digital platform such as website and social
media, hence, Green Cat Clothing must create a content that could catch users’ attention and
differentiate them from other competitors. The content must be clearly bringing out their quirky
and interesting styles of clothing.
This content will then be publish on Green Cat Clothing website, third parties website’s
advertising column and social media. If the content is great, it will be share viral on social media
as Instagram and Facebook, it will lead to increasing of brand awareness and increase of sales.
Green Cat Clothing can adopt influencer marketing as secondary marketing media to achieve
marketing objective. According to Socialmediatoday.com, 22% of internet users ages 18-34
purchase products after seeing influencers promote it. Green Cat Clothing can work with a few
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