Disadvantage adopting sales promotion will reduce

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Disadvantage: Adopting sales promotion will reduce Green Cat Clothing’s revenue. It will also change the customers’ price perception. Audience response: Everyone loves bargain and discounts. This method will attract a lots of customers and lead to customer traffic and sales Cost: This method need a lot of advertising and marketing activities to make potential customers aware of the sales and promotion activities. Does not need a large investment or cost involved, but this method will reduce company revenue.
Media consumptions options The first step is to create an attractive and informative marketing and advertising content. There are so many information and advertisement on digital platform such as website and social media, hence, Green Cat Clothing must create a content that could catch users’ attention and differentiate them from other competitors. The content must be clearly bringing out their quirky and interesting styles of clothing. This content will then be publish on Green Cat Clothing website, third parties website’s advertising column and social media. If the content is great, it will be share viral on social media such as Instagram and Facebook, it will lead to increasing of brand awareness and increase of sales. Green Cat Clothing can adopt influencer marketing as secondary marketing media to achieve their marketing objective. According to Socialmediatoday.com, 22% of internet users ages 18-34 purchase products after seeing influencers promote it. Green Cat Clothing can work with a few © 2020 RTO Works <RTO Name and ID> Page 6
BSBWRT301 Write simple documents Student Assessment Tasks famous fashion influencers to promote their brand and products. Green Cat Clothing aim to be at the cutting edge of fashion by constantly having new arrivals, they will need someone to try on their products constantly and that person must be influencing in fashion industry. Green Cat Clothing target market is fashion forward person, these people will follow their favourite influencers’ taste and trends. By doing this, Green Cat Clothing can get a broader content and greater reach. They can gain access to potential prospects with the help of influencer. Advantages and disadvantage of using multiple forms of media There are three main advantage of using multiple forms of media. Channel Preference: Different people have lifestyle and receptive to communications via different channels. Having multiple forms of media will reach to greater and different type of audience. Channel Medium: Different types of messages work better over different channels. For example, short messages work best on SMS, informative and long messages works well on email and video or infographic works well on social media. Multi-Channel Variety: It is more effective to repeating a message via different channel instead of repeating it via single channel. Audience will be being attracted and remember it when they see the same message in different channel The disadvantage of multiple forms of media are as below: Targeted messaging: Messages are best to be tailored to the audience. When you have multiple forms of media, it’s hard to control all the messages according to different group of audience

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