Heavy equipment which includes items such as buildings and robotics is also

Heavy equipment which includes items such as

This preview shows page 9 - 11 out of 36 pages.

33) Heavy equipment, which includes items such as buildings and robotics, is also referred to as ________.A) component partsB) capital equipmentC) accessory equipmentD) operating suppliesE) specialized servicesAnswer: BDifficulty: ModerateLO: 8.2: Describe how marketers classify products34) In terms of B2B products, computers and printers are examples of ________.35) MRO products are goods that businesses use for ________. 36) For the business market, a multipurpose absorbent used to clean up any type of spills would be an example of a(n) ________.
Background image
37) For a veterinarian's office, the paper used to print payment receipts is an example of a(n) ________. A) repair product B) operating supplyC) maintenance productD) component partE) raw materialAnswer: BDifficulty: ModerateLO: 8.2: Describe how marketers classify productsAACSB: Analytical thinking38) In the business market, organizational customers purchase products from the fishing and agricultural industries to use in their finished products. These are examples of ________. 39) ________ are manufactured goods or subassemblies of finished items that organizations needto complete their own products. 40) Which of the following products would most consumers classify as a shopping product?
Background image
Image of page 11

You've reached the end of your free preview.

Want to read all 36 pages?

  • Summer '17
  • Prof Farshad Salman

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture