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252. Considering the universal functions of marketing,A. they may not be required in all macro-marketing systems.B.not every firm must perform all of the marketing functions.C. all goods and services require all the functions at every level of their production.D. all of the above are true.E. none of the above is true.253. In macro-marketing254. Which of the following is a true statement? 1-73
Chapter 01 - Marketing's Value to Consumers, Firms, and Society255. Concerning the "universal functions of marketing," it is true that:256. _____ refers to the way an economy organizes to use scarce resources to produce goods and services and distribute them for consumption by various people and groups in society.A. Resource utilizationB. Socio-economic policyC. The way a firm measures valueD. Separation of valuesE.Economic system257. A MACRO-marketing system should: 1-74
Chapter 01 - Marketing's Value to Consumers, Firms, and Society