Used to select niches that are least vulnerable to

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Used to select niches that are least vulnerable to substitutes or where competitors are weakest. 5-11
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Sources of Competitive Advantage ( Based on Core Values) Efficiency Innovation Quality Customer Service Speed/Adaptability
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Examples Overall Cost Leadership Dell Wal-Mart Differentiation Harley Davison Bose Motel 6 Focus Radio Shack Guitar Center Southwest Airlines (in the 1980s) 5-13
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Limitation of Porter’s Generic Strategy Framework Positioning strategies are “static” and do not take time or competitive dynamics into account. Not sustainable through industry life cycle stages. Innovation: “Fourth” generic strategy Separate from differentiation because innovation is a dynamic strategy Apple as an example
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Stages of the Industry Life Cycle 5-15
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Competitive Dynamics First Mover Advantage Size Advantage Quality Advantage Fast Cycle Markets Technology-driven (Red Queen Effect) Innovation and Imitation Technology Diffusion Reverse Engineering
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Miles and Snow Dynamic Strategy Competitive Advantage Defender Expand Market Share Market Domination Size Related Prospector First Mover Innovation and Speed Related Analyzer Fast Follower Imitator Quality Related Reactor Follower None
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