A lead generation B traffic generation C direct orders D indirect orders E

A lead generation b traffic generation c direct

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A. lead generationB. traffic generationC.direct ordersD. indirect ordersE. first mover advantagesKey term definition—direct ordersAACSB: 3Learning Objective: 18-05 Explain the value of direct marketing for consumers and sellers236.(p. 477)The result of an offer designed to generate interest in a product or service, and a request for additional information is referred to as _____. A. direct ordersB.lead generationC. traffic generationD. indirect ordersE. first mover advantagesKey term definition—lead generationAACSB: 3Learning Objective: 18-05 Explain the value of direct marketing for consumers and sellers18-197
Chapter 18 - Integrated Marketing Communications and Direct Marketing237.(p. 477)Lead generation refers to A. the activities performed by missionary salespeople that involve creating interest in a product or service.B.the result of a direct marketing offer designed to generate interest in a product or service, and a request for additional information.C. the activities performed by sales personnel, in a retail setting, that direct a customer to alternative product choices within the store.D. the result of an offer designed to generate interest in a product or service that ultimately results in a product purchase.E. the use of a mass-communications advertisements to promote awareness of a new product.Key term definition—lead generationAACSB: 3Learning Objective: 18-05 Explain the value of direct marketing for consumers and sellers238.(p. 477)A paid advertisement for the Texas Department of Economic Development, Tourism Division invited readers of a magazine to mail in a postage-paid reply card that was included with the ad, visit the state's website, or use a toll-free number to request more information about vacation destinations in Texas. The primary purpose of this ad was as a(n) __________. A. direct order fulfillmentB.lead generatorC. public service announcementD. indirect order generatorE. digital communicationLead generation is the result of an offer designed to generate interest in a product or service, and a request for additional information.AACSB: 3Learning Objective: 18-05 Explain the value of direct marketing for consumers and sellers18-198
Chapter 18 - Integrated Marketing Communications and Direct Marketing239.(p. 477)Pauline received a postcard from a local antique mall. The card invited her to attend an invitation-only open house at the mall and receive a 10 percent discount on her first purchase that day. The antique mall was using the postcard for __________. A. direct order fulfillmentB. lead generationC.traffic generationD. indirect order consignmentE. first-mover advantageTraffic generation is the outcome of an offer designed to motivate people to visit a business.AACSB: 3Learning Objective: 18-05 Explain the value of direct marketing for consumers and sellers240.(p. 477)The outcome of a direct marketing offer designed to motivate people to visit a business is referred to as _________.

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