p 472 Which method of promotion budgeting would most likely be used by small

P 472 which method of promotion budgeting would most

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214.(p. 472)Which method of promotion budgeting would most likely be used by small businesses? A. Percentage of sales budgetingB. Competitive parity budgetingC.All-you-can-affordD. Objective and task budgetingE. Relative scale budgeting Common to many small businesses is all-you-can-afford budgeting in which money is allocated to promotion only after all other budget items are covered. AACSB: 3 Learning Objective: 18-04 Describe the elements of the promotion decision process 18-186
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Chapter 18 - Integrated Marketing Communications and Direct Marketing 215.(p. 472)Imagine a small retailer saying, "Well, after budgeting for all of our expenses for next year, we still have about $7500 remaining for emergencies. Let's budget 20 percent of that amount for advertising." What budgeting technique is the small retailer using? Common to many small businesses is all-you-can-afford budgeting in which money is allocated to promotion only after all other budget items are covered. AACSB: 3 Learning Objective: 18-04 Describe the elements of the promotion decision process 216.(p. 472)Allocating funds to promotion whereby the company: 1) determines its promotion objectives; 2) outlines the tasks to accomplish these objectives; and 3) determines the promotion cost of performing these tasks, is referred to as Key term definition—objective and task budgeting AACSB: 3 Learning Objective: 18-04 Describe the elements of the promotion decision process 18-187
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Chapter 18 - Integrated Marketing Communications and Direct Marketing 217.(p. 472)The best approach to budgeting is objective and task budgeting, whereby the company determines its promotion objectives, outlines the tasks to accomplish those objectives, and Key term definition—objective and task budgeting AACSB: 3 Learning Objective: 18-04 Describe the elements of the promotion decision process
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  • Spring '08
  • YENIYURT
  • Marketing, Integrated Marketing Communications and Direct Marketing

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