Marketers use these data to identify characteristics

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Marketers use these data to identify characteristics and trends of ultimate consumers.
8-70 CENSUS CONCEPTUAL Which of the following statements is true of Census 2000?
8-71 CENSUS CONCEPTUAL Which of the following statements is true of Census 2000?
8-72 CENSUS CONCEPTUAL Which of the following statements is true of Census 2000? d Page: 169
Rationale: Census 2000 is a well know report, published by the U.S. Census Bureau, which is a count of the U.S. population in the year 2000. This population census is conducted every 10 years. It contains detailed information on American households, such as the number of people per household and their age, sex, race/ethnic background, income, occupation, and education. Marketers use these data to identify characteristics and trends of ultimate consumers. 8-73 MARKETING NEWSNET CONCEPTUAL Information in on-line databases through the Internet divide into two categories: (1) indexes to articles in publications, which are accessed through key-word searches, and (2): a. primary data.

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