A press release serves three marketing and promotional purposes To let

A press release serves three marketing and

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A press release serves three marketing and promotional purposes: § To let stakeholders know about an event § To let the media know about the business § To help promote our business' appearance or credibility. Project Initiation Document (PID) A PID is one of the most significant tools in project management, which provides the foundation for the business project. The Project Initiation Document provides a reference point throughout the project for both the customer and the Project Team and should normally include the following sections (where sufficient information is presented in the exhibits): See Specimen 2 Question 5b for a PID format question. Press release (For release date/ time) Short, factual paragraphs Ending For more information, press only: PR Contact Name Phone number Email The main purpose of all press releases is to promote something significant and specific. § Project Goals § Scope § Project Organization § Business Case § Constraints § Stakeholders § Risks § Project Controls § Reporting frameworks § PID Sign Off § Summary PID is one of the most significant tools in project management.
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Strategic Business Leader – The importance of effective communication for SBL 7 General professionalism ‘Communication’ is one of the five SBL professional skills. In each examination you will be tested on your communication skills through the ‘communication’ professional skill. This will require you to use the communication tool requested by the examiner appropriately and effectively within the particular question that this skill is assigned to. However, it is also important for students to understand that communication in fact forms part of all of the professional skills, through the appropriate and correct use of these presentation formats discussed in the previous section of this article. Therefore, if candidates use the format appropriately then it is highly likely that they will earn more professional marks even if communication is not the specific professional skill being assessed in that particular requirement. For example, if the professional skill being examined is ‘Evaluation’ skills and candidates have been asked to write a report to the Board of Directors, then if the candidate’s answer has not presented a report or has presented the report badly for example, there is no proper introduction and a lack of overall concluding comments or recommendations, then full professional marks will not be awarded to the candidate, even if all the specific evaluation criteria for full marks have been met. Therefore, do not think that ‘communication’ is only tested within the communication professional skill. Sound and effective communication is required throughout the examination and should be considered when answering all of the questions. Markers will be looking for strong and effective communication in every answer which will demonstrate strong professionalism in all answers. Communication tools used in the Exhibits The communication formats highlighted above are the ones most likely to be required of the candidates in presenting their own answers to the questions asked. However, it is also worth giving a brief mention of the additional communication tools which could be used by the examiners to present information to the candidates: Meeting minutes/ transcripts These are useful for the examiner to convey the opinions
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