Having lost his brother, John F. Kennedy in an assassination months previously, Kennedy established identification a way to connect with the audience by emphasizing with those effect by the death of Dr. King. “I would only say that I can also feel in my own heart the same kind of feeling. I had a member of my family killed, but he was killed by a white man. But we have to make an effort in the United States. We have to make an effort to understand, to get beyond or go beyond these rather difficult times,” Kennedy said. M Chuang and P Hart indicate how Kennedy ability to connect to the audience ultimately gain the admiration of the audience. “Persuasion is seen as not just a method to bring others to action, but the ability to develop a consensus between speaker and audience… A message can be persuasive by means of identification, and the speaker’s rhetorical power in his or her ability to find common ground with the audience.” ( Chuang and Hart, 2008) Kennedy enunciation along with his power of persuasion in his ethos to make an impassioned speech to the audience, endeavoring to influence the audience that violence will not resolve anything and only peace and understanding will make an enduring impact towards change.
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