Product warranty in modern life we have numerous

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PRODUCT WARRANTY In modern life we have numerous products with complicated, intricate and elaborate mechanism, such as radio, television, motor car, electrical appliances, etc. An average consumer is incompetent to know the ins and outs of such sophisticated products. The law has now started to alter the famous maxim “Let the Buyer Beware” and give due recognition to its substitute “Let the Seller Beware”. In many countries the law takes into consideration the handicaps and disabilities encountered by average buyers while purchasing such highly mechanized or automated products. Informative labelling and informative advertisement will also educate consumers in marking wise selection while purchasing the products. The Sale of Goods Act has given legal protection in the form of implied conditions and warranties. Condition is a stipulation essential to the main purpose of the contract. If it is broken, the victimized party, i.e., the buyer will have a right to repudiate the contract. Warranty is a stipulation collateral to the main purpose of the contract. If it is broken, victimized party, i.e., the buyer can claim for damages but has no right to reject the contract. The product warranty must be clear, unambiguous and meaningful. A warranty is an assurance of the quality, service and performance. It is a written guarantee of the intrinsic value of a product. It points out the responsibility of the maker for repairs, service and maintenance in the case of consumer durables. The producer should use the word warranty instead of the word guarantee. Annamalai University
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111 The warranty is the outcome of the rule of law viz., “let the buyer beware”. Producers developed warranties to create buyers confidence and to provide redress to aggrieved customers. Buyers should rely on the statements made by the seller. For example, a manufacturer may warrant that his product is 100% wool or that the colour of the cloth will not fade. Such a warranty may be supported by money- back guarantee. The value of warranties to consumers depends upon the reliability of the warrantor and the person who has specific responsibility of making good on the warranty. This is true because in practice and in law, the consumer has little recourse. However, courts have started awarding damages for an injury simply if the product is shown to be defective or unfit for its intended use. There are four guidelines as instruments for meeting social responsibilities of marketing as well as for assuring a continuous customer interest: (1) Warranty integrity, (2) Education of consumer in the use of the product, (3) Product quality control, and (4) Service on demand. If the four guidelines are followed by the manufacturers, repeat sales can be stimulated and Government may not be compelled to enact additional consumer legislation. There are millions of appliances being used by consumers all over the world. They are complicated and need honest warranties from the manufacturers.
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