Feedback Actually May I help you is not an effective opening because the answer

Feedback actually may i help you is not an effective

  • American River College
  • BUS 1
  • Test Prep
  • GeneralFreedomWasp10335
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customer wants.AACSB: Knowledge ApplicationBloom’s: ApplyLearning Objective: 16-03 Illustrate the steps of the B2B and B2C selling processesLevel of Difficulty: 3 HardTopic: Selling Processes16-21
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Chapter 16 - Using Effective Promotions87.As one of the tools included in a firm's promotion mix, public relations is intended to earnpublic understanding and acceptance. AACSB: Reflective ThinkingBloom’s: RememberLearning Objective: 16-04 Describe the role of the public relations department, and show how publicity fits in that roleLevel of Difficulty: 1 EasyTopic: Public Relations 88.Effective use of public relations includes an evaluation of public attitudes and the execution of a program to earn public acceptance. AACSB: Reflective ThinkingBloom’s: RememberLearning Objective: 16-04 Describe the role of the public relations department, and show how publicity fits in that roleLevel of Difficulty: 1 EasyTopic: Public Relations89.An effective public relations department regularly listens to and communicates with the public. AACSB: Reflective ThinkingBloom’s: RememberLearning Objective: 16-04 Describe the role of the public relations department, and show how publicity fits in that roleLevel of Difficulty: 1 EasyTopic: Public Relations: Building Relationships90.An effective public relations program informs the public that the firm is responsive to their needs. AACSB: Reflective ThinkingBloom’s: RememberLearning Objective: 16-04 Describe the role of the public relations department, and show how publicity fits in that roleLevel of Difficulty: 1 EasyTopic: Public Relations91.To be effective and maintain its independence, the public relations department should avoid establishing close relationships with the media, community leaders, and other corporate stakeholders. AACSB: Reflective ThinkingBloom’s: RememberLearning Objective: 16-04 Describe the role of the public relations department, and show how publicity fits in that roleLevel of Difficulty: 1 EasyTopic: Public Relations16-22
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Chapter 16 - Using Effective Promotions92.Using effective public relations involves establishing a dialogue with customers so that information can be exchanged and trust can be developed. AACSB: Reflective ThinkingBloom’s: RememberLearning Objective: 16-04 Describe the role of the public relations department, and show how publicity fits in that roleLevel of Difficulty: 1 EasyTopic: Public Relations93.Successful PR departments find that listening to the public is not enough. They have to tell the public that they are being responsive.
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