But they didnt react as such Toyotas belated recalls belated communications and

But they didnt react as such toyotas belated recalls

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But they didn’t react as such. Toyota’s belated recalls, belated communications and disclosure, and belated public apologies did far more damage to its reputation than the original tragic accident, losing them sales, market share, and investor and consumer confidence (its pre-eminent reputation for quality plunged from 30% to 19% of respondents to a Consumer Reports survey):47 “Central to Toyota’s problem is its perceived delay in identifying and addressing the situation in the first place... There is a sense that it ignored the problem until it was forced to take action”. 48
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Recalls happen every year, and affect every car manufacturer. They are usually considered a bare minimum ‘distrust regulation’ effort. However, a series of recalls from the same company, for different problems, mounts up to a series of trust violations. Toyota had several (in 2004, 2005, 2007, and 2009-10) for different problems, including with accelerators, engines and braking, totalling more than 8.5 million vehicles. This too, has damaged their trustworthiness.
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  • Fall '18
  • Erdini enggar

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