GENERAL DESCRIPTION OF BUSINESS SHE ON WHEEL is focused on providing safe taxi

General description of business she on wheel is

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GENERAL DESCRIPTION OF BUSINESS SHE ON WHEEL is focused on providing safe taxi service specifically to women professionals, university and college students who didn't feel themselves secure while traveling in public transport. We purchased used cars from garage and renovated them with unique styles. The color of our taxi will be white with pink color strips on it. INDUSTRY BACKGROUND: SHE ON WHEEL Business idea is a new concept as according to our research. Previously, there were no other businesses that provide this kind of transportation services specifically to women professionals and college students. However, this initiative is unique than others because there are so many transportation services available in our country but they were not providing services only to women so we focus on providing transportation to women in a more better way. UNIQUENESS OF PRODUCT OR SERVICE We will introduce a new idea of taxi service that no one had introduced before in Karachi in which we provide transportation services to women professionals ,university and college student at nominal price. The best part of She On Wheels is that this taxi will be driven by lady driver so that a costumer (women) feels secure to reach their desired destination. It’s an opportunity for women specially (working lady, colleges and university going students ) who didn’t feel themselves secure in public transport or while travelling in auto. The taxi service provides door to door service. The person who wants to avail our services can dial our toll free number. SHE ON WHEELS Page 11
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SECTION :3 MARKETING TARGET MARKET CUSTOMERS ACKNOWLEDGED She on wheel’ is the substantial and unique service by the women and for the women particularly, in the city of Karachi. This service is an account to significant revolutions, with respect to the safety and security of women population. ’She on wheel’ service specially planned and progressed to defense the safety of working category women and female students in Karachi. This transformational and unconventional plan will create an allowing and pro-active environment to focus the safety and security of women lives while play a part of the social and economic empowerment of women in the state level. As mention above that this service is initially applicable for working female category of Karachi, so we have a great opportunity to serve a unique market and capture the market share as maximum as possible. So ultimately our target market is those female students and working women who usually faced a lot of problems regarding transportation system and safety issued in Karachi’s roads. MARKET SIZE AND TREND She on wheel’ is to begin with a small market size. This particular service starts from the area of Karachi from university road. The reason behind for selected that particular zone is that it is busy road with public and also appeals to youngest female students. We can provide our service there in short time. We are targeting to niche market because we will
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  • Spring '12
  • cynthiasloan

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