The major products and services for this company is

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The major products and services for this company is on-demand Internet streaming of movies and TV shows for the public to view at will within their platform. Geographically,the company operates in North America, but has many stores in South America and parts of Europe as well. In regards to its technology, Netflix has proven to rise from the increased popularity in online media streaming services. Increased use of smartphones, tablets and computers has also worked in favor for this company’s technological advantage. In regards to its survival and economic growth, Netflix has proven to withstand the changes in market trends and capabilities, using them to their advantage with the consumer.Netflix’s current position in the marketplace effective defines their success since the services were first made active to the public. Netflix’s top priority is convenience, 3
BUSI 690-D06: Group Case Study 1: Netflixaffordability, speed, personalization of the video streaming and high selection of titles (Capriogrio, 2012). The company has directed their attention to being more affordable forthan the rest of their competitors. Since the market is dynamic in its constant changing in response to technological advances and consumer behavior, Netflix has vowed to invest in all aspects of its movie selection and programming capabilities. In 2013, Netflix had 36.7 billion subscribers with age range from 18 years of age to 59 (Netflix, 2013). The basic beliefs of this company is to provide sound online media streaming service with a wide selection of titles and extended library of viewing for the consumer. The company targets a mass market of consumers because of its subscription opportunities to those that choose to invest in the monthly streaming service payment plans.The firm’s major competitive advantage is its wide section of movie titles, and its extended selection of movies and TV shows that are included in their media library. Netflix has proven to possess the largest library selection amongst all of its competitors, as well an effective and accurate recommender system, largest numbers of subscribers, original production of shows, and its opportunity for kids and children under the appropriate age to have access to an exclusive section geared with media solely accessible to children and minors (Wells, 2013). The company also has a strong personal profile section that allows parental controls and personalized information capabilities to bring the streaming service more up close and personal to the customer. The firm is extremely responsive to social and community concerns as their affordability options are influential to the average consumer. Customers with increased leisure time availability are more likely to consume the TV show and movie capabilities from companies like Netflix within this industry. As 4
BUSI 690-D06: Group Case Study 1: Netflixunemployment gradually falls during the next few years, people will be more likely to optfor less time-consuming rentals options (Katje, 2013), like streaming online media. Basedon recorded statements, Netflix Inc. is currently employing 2.19k people; this is 90.67%

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