Weaknesses• Taco Bell is not as known in foreign countries.Taco Bell only has franchises in 30 countries, whereas McDonald's has franchises in 119 countries. This means that they are not making as much money as they could be and that their brand is not as well-known as their competitors.• Taco Bell has limited menu options and lacks the option of sandwiches and other productsthat may be sold through its competitors.Taco Bell not having a burger, chicken sandwich, or nugget options is a disadvantage to them when it comes to the consumers who do not like Mexican inspired food or have children who are picky eaters and do not want certain things inside of their tacos, etc.• Taco Bell has a small, unappealing dessert menu. Unlike its competitor fast-food restaurants, Taco Bell lacks a lengthy dessert menu. Desserts typically are items that attract children, who nowadays have significant spending power and a meaningful say in what gets bought. "McDonald's dessert profits are estimated at $255 million annually." (Rossen, 2017). Taco Bell adding more desserts to their menu could not only draw in more customers but dramatically increase their revenue as well.Opportunities • Taco Bell has the opportunity to make their healthier options more known.Due to Taco Bell being a fast-food restaurant, many people associate it as being unhealthy and do not want to eat their food. According to Taco Bell, “Yes, we are the first quick-service restaurant to offer the American Vegetarian Association (AVA) certified vegetarian food.