Weaknesses taco bell is not as known in foreign

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Weaknesses• Taco Bell is not as known in foreign countries.Taco Bell only has franchises in 30 countries, whereas McDonald's has franchises in 119 countries. This means that they are not making as much money as they could be and that their brand is not as well-known as their competitors.• Taco Bell has limited menu options and lacks the option of sandwiches and other productsthat may be sold through its competitors.Taco Bell not having a burger, chicken sandwich, or nugget options is a disadvantage to them when it comes to the consumers who do not like Mexican inspired food or have children who are picky eaters and do not want certain things inside of their tacos, etc.• Taco Bell has a small, unappealing dessert menu. Unlike its competitor fast-food restaurants, Taco Bell lacks a lengthy dessert menu. Desserts typically are items that attract children, who nowadays have significant spending power and a meaningful say in what gets bought. "McDonald's dessert profits are estimated at $255 million annually." (Rossen, 2017). Taco Bell adding more desserts to their menu could not only draw in more customers but dramatically increase their revenue as well.Opportunities • Taco Bell has the opportunity to make their healthier options more known.Due to Taco Bell being a fast-food restaurant, many people associate it as being unhealthy and do not want to eat their food. According to Taco Bell, “Yes, we are the first quick-service restaurant to offer the American Vegetarian Association (AVA) certified vegetarian food.
6TACO BELL MARKETING PLANAnd people love it! We sell 350 million vegetarian items a year, and about 7 percent of all items ordered at Taco Bell are either vegetarian-friendly or made vegetarian-friendly by some substitution or removal. There is a total of 5.7 million different menu combinations!” Taco Bell making their healthier options known gives them the potential of bringing in new health-conscious consumers who have never eaten their food before. • Has space to add new, unique menu items.One thing that sets Taco Bell apart from its competing fast-food restaurants is its unique menu items such as Doritos Locos Tacos, Cinnabon delights, Nacho fries, and variety of frozen drinks. Each time Taco Bell releases a new, individual menu item, it encourages fans of the food to want to come back and try it and gets them excited and talking. Taco Bell continuing to releasenew and exciting menu items that are unlike anything else that anyone else is doing will continueto set them aside from everyone else and give them a unique advantage. • Advertisement through social mediaTaco Bell has a phenomenal social media presence and interacts with their fans in a way that makes people want to continue to be fans of the brand. The level of respect that they have gained from people is a fantastic thing and by them continuing to advertise and interact through social media, they have an advantage over the fast-food restaurants who do not.

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