of what is to be developed so costs are controlled engineering etc know what is

Of what is to be developed so costs are controlled

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of what is to be developed so costs are controlled, engineering etc know what is being made 5. Sipral development – build, test, feedback, revise, using MVPs to get feedback and test early and quickly 6. Well conceived and properly executed product launch – clear product marketing plan, well designed and tested promotions, understanding customer touch pionts, doing it better than competition 7. Speed counts – fast development and launch BUT not at the expense of product quality and performance
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Critical Success Factors at the Product/Project Level 1. A unique and superior product – differentiated, unique benefits, compelling value proposition, 2. Building in the voice of the customer – research, early customer engagement, clear personas, listening to their feedback 3. Doing the front end homework and font loading the project – due diligence, testing the concepts properly, assessing market need and size and profitability early 4. Getting a sharp and early product definition – clearly outlining the specs of what is to be developed so costs are controlled, engineering etc know what is being made 5. Spiral development – build, test, feedback, revise, using Minimum Viable Products (MVP) to get feedback and test early and quickly 6. Well conceived and properly executed product launch – clear product marketing plan, well designed and tested promotions, understanding customer touch points, doing it better than competition 7. Speed counts – fast development and launch BUT not at the expense of product quality and performance - cooperpiassessorpptfinal Cooper 2011
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PDMA 2012: 7 Critical Program Level Success Dimensions of NPD Barczak et al, 2012 Used Delphi methodology with leading experts to derive dimensions A survey involving over 300 NPD practitioners who were asked to divide 100% of perceived importance across the seven dimensions
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Part 2: What is an innovation process and why do we need one?
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PDMA 2012: 7 Critical Program Level Success Dimensions of NPD Barczak et al, 2012 Used Delphi methodology with leading experts to derive dimensions A survey involving over 300 NPD practitioners who were asked to divide 100% of perceived importance across the seven dimensions
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NPD Process ! One of the most enduring and significant factors for sustained NPD success ! Most product developers have installed new product processes (PDMA 2013) ! nearly 60 percent of the firms surveyed use some form of Stage- Gate® process for NPD ! Many have moved from simpler processes to more sophisticated or third generation processes ! greater flexibility, focus, fluid stages, fuzzy gates and facilitation ! Spiral and lean models
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The NPD Process? Regional Auditions Finalist Selection 14 weekly Shows 164 Early Concepts 1000 ‘ideas’ 24 refined concepts 1 final launched “product”
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Key timing and cost/profit considerations in the NPD process?
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  • Three '17
  • new product development, NPD, product innovation

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