It does not replace your critical thinking and your

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be this magic wand or a panacea for all of the growth related issues. It does not replace your critical thinking and your problem solving. So what we found to be incredibly useful is to think through the frameworks and approaches and this is what we try to give people. We try to give people the whole gamut from you know paper and pencil thought exercises all the way to the big data analytics. You start with those kind of paper and pencil thinking through and creating the framework. Now you can leverage big data to the extent that you can to test those hypotheses that you've created. What we have seen is the opposite where people plow through mountains and mountains of big data and they get to some kind of correlation that is completely spurious. They're seeing causality but in fact they're not. And so they go down a rabbit hole or chasing something that's completely erroneous. So again if you start from the critical thing the head you know that the humans are doing that the machines and think through and create the frameworks. Now you can apply big data analytics to test your hypotheses and help you as you said get to finer and finer levels of precision or granularity. [00:03:48] Yeah well I have to say anyone who understands seriousness is OK in my book. So many people are like clueless about that and it makes me crazy.
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  • Spring '15
  • HZHU
  • Thought, Digg

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