took over as Hewlett Packards CEO in 2005 he ordered an immediate audit of HPs

Took over as hewlett packards ceo in 2005 he ordered

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took over as Hewlett-Packard’s CEO in 2005, he ordered an immediate audit of HP’s sales and marketing activities. Metrics such as the win/loss ratios of business deals, the length of time it took to get a proposal approved and presented to a customer, and other factors exposed numerous problems Hurd needed to fix. The audit identified the causes, many of which Hurd and his team were able to deal with quickly. As a result, HP increased market share and captured the lead in the PC market in the first year following Hurd’s appointment” (Tanner & Raymond, 2010, p.340). The satisfying of customers is a point, which determines the progress of a company and what they will rely on in creating new products. The least important, I think is number five from the (Top Ten Factors a Marketing Audit Should Assess) is the internally bought into by top managers and executives. I think if other criteria of customer satisfaction are met, i.e. if the stated financial goals and performance of the marketing strategies are clear then, it worked. The managers and
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executives should not remain motionless to buy in, even if it is not showing a positive result. 545words References Joseph, J. (2015). The Entrepreneur, Retrieved on 23/04/2019 from Tanner, J., Raymond, M., Principles of Marketing, 2010, Retrieved from 01Texrtbook.pdf
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