Functional discount is for wholesalers and retailers

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Functional discount is for wholesalers and retailers who perform distribution channel functions Allowances offers in return for goods provided Rebates cash refund
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All Rights Reserved Principles of Marketing Third Edition © Oxford Fajar Sdn. Bhd. (008974-T), 2017 7 24 Geographic Pricing Customers may be based at different countries all over the world or may be located at different regions within a country F.O.B. Origin Pricing Free on board (FOB) strategy requires purchaser to absorb the freight costs. Uniform Delivered Pricing The seller is responsible for the transport arrangement, any damages during shipment, and pays the freight charges Zone Pricing Single-zone pricing means that the seller bills every purchaser an identical flat freight charges irrespective of the location
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