economy_Investors_Guidebook_2012.pdf

The brands shown had been commonly linked their

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brands in the region for the first time. The brands shown had been commonly linked their makers had invested in development of design and therefore created innovative and advanced designer products. P ROVINCES 86 Investor’s Guidebook to Poland
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The center and the heart of our exhibition were universities: The University of Arts and The School of Form and recently created Concordia Design – places dedicated to open discussions, exchange of ideas and concepts focused on different aspects of designer’s trade. The universities showed the public some multimedia presentations of their achievements in two theatrically illuminated cubicles. The boxes were situated this way so the visitors could easily see the similarities and differences and compare the achievements and potentials of both of schools. Around the space dedicated to the Universities there was built an artistic narration based on the presentation of the best Wielkopolska companies. Their industrial design was recognized not only at home but also among international viewers. These junior companies both the output recognized in the world and their own original know how. All presented projects had been prepared especially for the exhibition and it was in Milan where they had their premiere. The exhibition was arranged this way so as to show the sources of inspiration, new ideas, artistic expression which naturally found its reflection in the products of Wielkopolska producers. The arrangement of space created a logical common ground for showpieces very different in essence and form where next to a collection of leisure or office furniture were standing wash basins of sophisticated forms, open-form lamps or delicate, lace china. The exhibition ‘Polish Design. Design From Wielkopolska’ it was not only a presentation of the most innovative enterprises in respect of industrial design, but also a creative presentation of Wielkopolska as a region, the potential of which was presented at the fair. The exhibition proved the international community of design and business that Poland can compete with world brands on the level of ideas, inspirations and the final product. P ROVINCES 87 Investor’s Guidebook to Poland
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Poznań The Poznań Agglomeration encompasses he area where the Polish state first emerged. It was in Poznań that duke Mieszko I founded the first bishopric in the year 968 and king Przemysł II established his capital in 1253, granting Poznań a town charter. Also other localities of today’s agglomeration were then transformed into towns. Town privileges were also conferred upon: Kostrzyń (1251), Śrem (1253), Pobiedziska (1257), Środa (1261) and Buk (1289). The period between the 15th and 17th century was the time in which the towns of the agglomeration flourished. In 1793 the area fell under Prussian rule for the next 120 years.
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