SPT 465 Global Sports Business Plan FINAL.docx

Members of the university of iowa football team used

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prevent head injuries. Members of the University of Iowa football team used these helmets for two seasons and reported no head injuries. The Hawkeyes football program has become one of the programs in the world to report record low head injuries in football activities. This is just one, prime example, as programs worldwide are investing in player safety. The product itself is built by hand with the highest quality materials which includes memory foam fabric and Enough helmet barriers. Services is provided for buyers as they would be required to hold an official Riddell Fitting Clinic, which would require each player to get fitted for their Precision-Fit helmets. Riddell had over $200 million in total sales in 2013, and have gradually risen 10% each year since, as equipment has gotten more expensive. While we realize the rising costs, the custom fit helmets are worth the investment, as medical bills for head injuries can be just as
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SPT 465: Global Sports Business Plan 10 much, if not more. We plan on using the project at the University of Iowa, the official Riddell Fitting Clinics and possible medical bill situations to prove that the Riddell Precision Fit Helmets speak for themselves.
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SPT 465: Global Sports Business Plan 11 International Marketing Expense Since we are doing football helmets in Germany we need to perform some market research for the players in the area. We would need that information because it would allow us to know the demographics that tend to be more of an American football player. This information will give a great amount of detail that would allow us to make easier sells to players. The amount that we will spend of the marketing aspect is going to be around about average. The helmets we sell will not be for people to use for the sports. The helmet can be set up in your office or an open room of your house. A new product can cost between $100,000 to $1,500,000 spread out over one or up to five years. (Levins, 2014) The helmet will be a great addition to the newer helmets with the reported increase in the safety of the player. It is only used to help reduce the concussion issues that are plaguing the issues with the NFL.
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SPT 465: Global Sports Business Plan 12 References Batterson, S. (2018, March 24). Hawkeyes invest in custom-fit headgear. Quad City Times. Retrieved March 25, 2018, from - 10/iowa/hawkeyes-invest-in-custom-fit-headgear/article_2efa636a-d2d9-5d90-b41f- 7aca4bed0f3e.html Levins, W. (2014, January 18). How much will it cost to launch / market my new product? Retrieved April 15, 2018, from - it-cost-to-market-my-new-product Mez, J. (2017, July 25). Evaluation of Chronic Traumatic Encephalopathy in Football Players. Retrieved March 25, 2018, from - abstract/2645104 Rapp, T. (2017, August 07). Report Shows Continuing Drop in High School Football Players. Retrieved March 25, 2018, from - shows-continuing-drop-in-high-school-football-players Riddell. (n.d.). Riddell | Protect and Perform. Retrieved March 25, 2018, from
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  • Winter '17
  • Derek Chatham
  • American football, Riddell, sports business plan, Riddell Precision-Fit Helmets, Global Sports Business

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