4 Design Sample and Collect Data In designing the sample the researcher must

4 design sample and collect data in designing the

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4) Design Sample and Collect Data: In designing the sample, the researcher must specify, among other things, (i) the sampling frame, (ii)the sample selection process, and (iii) the size of the sample. 1.1. Marketing Research:
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H) Marketing Research Process: 4) Analyze and Interpret Data: Researchers may amass a mountain of data, but these are useless unless the findings are analyzed and the results interpreted in the light of the problem at hand. Data analysis generally involves several steps. 5) Prepare the Research Report: The research report is the document submitted to management that summarizes the research results and conclusions. It is all that many executives will see of the research effort, and it becomes the standard by which that research misjudged. 1.1. Marketing Research:
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A) Meaning: A marketing research design may be described as a series of advance decisions that, when taken together, comprises a master plan or model for the conduct of the investigations. It is the blueprint that is followed in completing a study. B) Features of Good Research Design: 1.2.Marketing Research Designs
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B) Features of Good Research Design: 1) Situational: Good research designs reflect the settings of the investigation. This was illustrated above where a particular need of teachers and administrators was explicitly addressed in the design strategy. 2) Feasible: Good designs can be implemented. The sequence and timing of events are carefully thought out. Potential problems in measurement, adherence to assignment, database construction and the like, are anticipated. 3) Theory base: Good research strategies reflect the theories which are being investigated. Where specific theoretical expectations can be hypothesized these are incorporated into the design. 4) Redundant: Good research designs have some flexibility built into them. Often, this flexibility results from duplication of essential design features. 1.2.Marketing Research Designs
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B) Features of Good Research Design: 5) Efficient: Good designs strike a balance between redundancy and the tendency to overdesign. Where it is reasonable, other, less costly, strategies for ruling out potential threats to validity are utilized. C) Types of Research Designs: 1.2.Marketing Research Designs Types of Research Designs Exploratory Research Designs
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C) Types of Research Designs: 1) Exploratory Research Designs: Exploratory Research is used when one is seeking insights into the general nature of a problem, the possible decision alternatives and relevant variable that need to be considered. Typically, there is little prior knowledge on which to build the research methods which are highly flexible, unstructured and qualitative. 2) Descriptive Research Designs: Descriptive Research embraces a large of marketing research. The purpose is to provide an accurate picture of some aspects of marketing environment. In descriptive research, hypotheses often will exist, but they may be tentative and speculative.
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