Chapter iii analysis and interpratation this chapter

CHAPTER III
ANALYSIS AND INTERPRATATION
This chapter presents the tabulation and presentation of data gathered which
were subjected to statistical treatment, analysis and interpretation.
On the degree of seriousness of the challenges experienced by the business
owners in Central Bontoc regarding TRAIN Law
Table 1. Degree of seriousness of the challenges experienced by the business
owners in Central Bontoc regarding TRAIN Law
Degree of seriousness of the challenges
experienced by the business owners in Central
Bontoc regarding TRAIN Law?
Mean DE
1. Lack of knowledge or information regarding TRAIN. 3.27 MoS
2. Increase in selling price of products due to the
increase of prices set by the supplier/corresponding
tax rate.
4.18 MS
3. Decrease in profit due to the increased prices of
goods.
4.18 MS
4. Decrease in frequency of visits or spending by the
customers due to increased prices of goods.
3.73 MS
5. Decreased in volume of sale. 3.55 MS
6. Dealing with the complaints or negative feedback
from costumers due to the increase in prices of
goods affected by the TRAIN Law.
3.91 MS
7. Decrease in volume of purchases due to increase in
purchase prices by their suppliers.
3.91 MS
8.
.
Experiencing inventory out-of-stock due to lower
level of inventory purchased maintained
3.73 MS
Overall mean 3.81 MS
The degree of seriousness of the challenges identified are greatly encountered
by the respondents as shown by the overall mean of 3.81 with a descriptive equivalent
13

of “much serious”. It means that these challenges are perceived by the grocery store
owners as very alarming. These challenges are encountered throughout the country
that is why these challenges have significant effect to the grocery store owners in
Central Bontoc. In Cavite, Jeunesse Valerio a general merchandise owner said that
increasing the prices of goods drives away customers ( Cigaral , 2018). According to
Gitching Delmo, who operates a store at Purok Sigay in Barangay 2, Bacolod City, the
price increases on soft drinks and cigarettes are too much. Her income has also
decreased, claiming, prior to the law, she was earning around P1,500 a day. She said
her current daily earning are between P900 and P1,000 (Bañaga,2018). Mondelez
Philippines head of corporate and government affairs Shanahan Chua said the Train
law affected the sales not only of Tang but also of the whole powdered juice industry
( Othel V. Campos , 2018). The Puregold Price Club in General Mariano Alvarez, Cavite
experienced a slow generating revenue and facing a risk of on its sales growth due to
TRAIN (de Vera.2018).
Specifically, the challenges with the highest mean include Increase in selling
price of products due to the increase of prices set by the supplier/corresponding tax rate
with a mean of 4.18 which falls under the descriptive title “much serious”. Grocery
stores in Central Bontoc usually purchase their goods from suppliers who transport their
goods from other places using trucks. With the higher excise tax on fuel and other
products that they are selling, these suppliers increase the selling price of their goods.