–Vertical integration– a single firm controls the flow of a commodity across two or more stages of food productionInternational ActivitiesUnited States account for ¼ of the industrialized worlds total production of processed foods–6 of the largest 10, and 21 of the largest 50 food firms are headquartered in the USRecent trends to decrease trade tariffs(charges) has stimulated international activities in the food industry, as haveimprovements in transportation and communicationA nation’s infrastructure policies affect the ability of its firms to pursue global marketing strategiesResponsiveness to ChangePeople’s food changes due to demographic shifts, supplies of ingredients, availability and costs of energy, politics, scientific advances in nutrition, lifestyle, food safety, healthThe market must adapt in regard to food composition, additives, labelling, new processing methods, cooking advances, etc.Interrelated OperationsThe industry is high volume and low markup, small losses anywhere along the chain can mean large losses to the food producer FACT: PepsiCo (then Tyson, Nestle, JBS, Coca-Cola) is the largest food-processing firm, McDonalds (then subway, Starbucks, Burger King, Wendy’s) are the top 5 restaurant chains in the US
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