Page 8 mark scheme syllabus paper cambridge

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Page 8 Mark Scheme Syllabus Paper Cambridge International A Level – May/June 2015 9707 33 © Cambridge International Examinations 2015 6 Evaluate whether the data in Appendix D is sufficient to enable LF to develop an effective strategic plan for the business. [20] Answers could include: Rate of GDP growth is declining in Country Y. Link to incomes and sales of carbonated drinks. Market growth of carbonated drinks is lower than Country Z. Is the market more saturated? No significant market share of competitors in Country Z. Does this mean it will be easier to break into the market? Therefore is this a good time to consider expansion abroad? Depreciation of currency in Country Y. Should LF move quickly to expand to take advantage of higher exchange rate currently? Will depreciation affect the cost of production in Country Y? Change in interest rates. Could this affect the strategic financial decisions taken by LF? Increasing competition in Y. This is already forcing LF to consider reducing prices. Evaluation: Forecasted data – may be unreliable. Source of data? Other factors will affect corporate strategy too: available finance; LF’s objectives; timing of Tony’s decision to stand down as CEO; competitors’ actions. Other external data might be important too, e.g. population changes; tax changes (disposable incomes). 7 Evaluate the importance of the effective management of change for the future success of LF. [20] Answers could include: Definition of change management – the process of managing and leading strategic change to achieve desired objectives. LF’s management appears to have a good record of growing the business and communicates effectively with employees. This could be vital in managing change in the future. The business has a good relationship with unions. This could also help management of change in the future. Tony Brown has a central role in the business. It will be important that in due course a successor is found who can continue to develop the business. Have any arrangements been made to prepare for transition? Steps to be taken in effective change management include: vision for the business; ‘selling’ change to staff; communication of reasons for change and consequences; involvement in change process. Evaluation: How important is strategic change in this context and the management of such change? Will effective change management make any difference to the future success of LF? Can management culture towards change management and the role of staff be adapted to meet future challenges? Examination of factors other than effective management of change that could affect the future success of this business.
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  • Fall '13
  • General Certificate of Secondary Education, MARK SCHEME, cambridge international examinations, Cambridge International

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