At least three reasons for the rise of conservatism in the last part of the 20th centuryIn large measure, the rise of the American conservative movement rests on its role in two epicevents one foreign, one domestic that have shaped much of modern American history. The firstwas the waging and the winning of the Cold War. The second was the American public'srejection of the idea that the federal government should be the primary solver of major economicand social problems.Conservatives declared that communism was evil and had to be defeated, not just contained. Andthey said that the federal government had grown dangerously large and had to be rolled back, notjust managed more efficiently. Bowles States, “ Because of the dissatisfaction and loss of faith in the government, people turned inward to themselves, and many critics derogatorily labeled this time the “Me Decade.”Another reason for the rise of conservatism would be the Alaska Pipeline deal. President Nixon allocated$4.5 billion to open up what was supposed to be the most significant oil reserves in the U.S.