F11-031 - Nguyen Thi Thu Huong.v.1.1.docx

Stable dividends in long period prioritize the

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- Stable dividends in long period. - Prioritize the purchase of new shares offered by the bank. - Get dividends and growth opportunities when investing. - Investigate carefully. - Dividend payment on time. - Development and Extension business continuity. - Report on the status and operation of the bank. - High power due to greatly affecting to the business of the bank. - Have the right to decide on the activities, directions and changes of the bank. Customers - Get itemts and services that have a good connection among cost and quality. - Use the service and treatment of the bank. - There are numerous chances to get valuable awards. - Expanding branches - Introduce items, policies and services of international standard. - High power Employees - Get more knowledge and experiences. - Working in the international environment. - Open training courses on skills for employees. - Provide policies to ensure benefits for - High power
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- Get high salary employees. - Establish a professional, powerful workplace. - Creates activities that help employees decrease pressure. Managers - Working in a professional situations. - Develop skills and experiences. - Reasonable salary and reward policy. - Help, create opportunities for them to work smoothly. High Power Community - Economic development - Grow with the banking industry - Bank improvement policy - Organizing activities for the community High Power: HSBC goal is to become the best international bank in Vietnam. B.Example of Vietinbank s stakeholder mapping (you do the same for the international bank and then you compare the similarities and differences of the two stakeholder maps) Vietinba nk s stakeholde r mapping: Interest/Aspiration Power/influence Low High Low Minimal Effort - Competitors Keep Informed - Employees - Community - Managers High Keep satisfied - Suppliers - Small customers Key Players - Major Customers - Government - Shareholders HSBC s stakeholder m ap ping: Interest/Aspiration Power/influence Low High Low Minimal Effort - Government - Competitors Keep Informed - Managers - Trade Unions - Community High Keep satisfied - Suppliers Key Players - Major Customers
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- Small customers - Shareholders - Employees Two stakeholder maps dependent on the interests and power of stakeholders for the bank demonstrate that there are similarities and diferences between Vietinbank and HSBC. At the same point, competitors are in the low power position in the matrix map, keep satisfied is similar. Managers are within the high power and low power range, reflecting the assembly of operational strategies and the structure of the human resources. At last, both were significantly affected by major customers, employees, shareholder and community. For the differences, Government have little impact on international banks, which is in the low power while it is essential segments of Vietinbank. HSBC also has the Trade Unions component in the matrix, which is also an important component.
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