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what is being measured in the study. The movies that were being played were edited to accommodate a smaller viewing window, but scenes involving alcohol were left in. the number of commercials involving alcohol use or ads were also being interjected and manipulated in the study.
e.How was the research carried out? What methods were used?The research was performed with a controlled group of participants. The actual study took place in four separate theatres that were made to be conformation and included refrigerated beverages and snacks. The movies were preselected and played – the movies were ones that did include crude humor and high alcohol use. Commercials werestrategically interjected into the movie, the commercials also included the portrayal of alcohol. After the movies finished, the data was gathered and analyzed. f.What are the results or findings of the research study? What does/do the researcher(s) conclude?The findings of the study seemed to agree with the initial assumption of alcohol appearing in movies or commercials cause an increase in real life alcohol consumption. The results were straightforward when determining that the overall alcohol consumptionaverage significantly increased with the viewing of alcohol on the television. The researchers conclude that while the study had the evidence to support the conclusion, there are other factors that can be changed for the next study. Certain conditions, such as movie type and age, could cause a different result, however, that is slim. 1.What is being claimed? (Discuss any of the following that may apply) The claim in the study is that watching someone drink alcohol will make you, in turn, consume alcohol.a.What questions does the research article address? The main question being addressed is if watching someone consume alcohol has a negative effect. The idea behind the study was to try and find out if, like cigarettes, people are prone to consuming certain substances when seeing it being consumed (think: monkey see, monkey do). b.What are the main conclusions of the research article? The main conclusion was that viewing alcohol being consumed does increase the desire to drink alcohol.