growth is manifested by its survival on decisive battles, leaders exposing flaws and
competition from Lyft.
Additionally, in 2013, the organization drew in Google Ventures to expand its services in
new markets and win legal battles. Still, Uber’s growth and success are not restricted to
this; the firm is also actively endeavoring to grow in diferent sales areas such as same-
day deliveries to compete with taxis, hired care services and Amazon as well.
Moreover, Uber remains personally owned and does not present its business reports,
and it is a matter of guessing to how well the company is doing. A Forbes contributor
approximated Uber’s value as $ 1.5 billion from gross acquisitions and about $ 218
million earnings with a maturity rate of 6 percent over the next ten years. Many factors
have to lead to Uber’s success. Most significantly, market opportunity and customer
knowledge are the most significant factors that can be attributed to Uber’s success. In
larger towns and significant metropolitan areas, consumers are searching for safe
transportation at a reasonable price.
In this case, Uber is an outstanding player in this rideshare industry, and it has the money
to take these opportunities.
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P a g e

Additionally, Uber’s app is an innovative product within the transport industry where
historically, modern and superior technology has always managed. Although Uber is
facing fierce opposition and cumbersome regulations, the past is still favoring Uber.
Concerning strategy and implementation, Uber has always been instrumental. With
extreme cash on hand, Uber can get more investors and outcompetes with its rivals such
as Hailo and Lyft.
Furthermore, Uber’s success can be associated with its ability to keep the right team.
Thus, the firm has been dragging top faculty sharing their desire and conditions. With
the right three-prolonged power model, the firm has been able to move even very as far
as human resource is concerned. Uber is very soft. In this case, the company has
exhibited its willingness to be more adaptable and pivot. It is seeking for new ventures
such as same-day presentation, and with Google business on board, Uber will be in a


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