Physical Distribution•Inventory Control- Pampers has an Inventory control system that develops and maintains an adequate assortment of material or products to meet manufactures or a customer’s
PAMPERS 9demands. Also using a distribution resource panning that manages the finished goods of the product. •Warehousing and Materials-Handling- Pampers uses a Materials handling system to move inventory into, within, and out of the warehouse quickly, using tracking scanners to adequately and more efficiently take inventory of product going in and out of the warehouses. •Transportation- Cost of transportation is usually 5-10% of the price of good; Procter & Gambler (P&G) is estimating the cost to double in the next year. P&G which is Pampers manufacture uses greener transportation by using railway transportation for the finishedproduct, when possible. Type of Product AdvertisingPampers being in the growth stage of the product life cycle the company has changed the advertising style from pioneering to the more recent competitive advertising. Choosing to focus less on building growth for the product, because of the good name that it has already mad for its self in the 50 years of business, and focusing more on the emotions that the ad can bring to the parents as the watch them making them feel like Pampers is the best choice for their child. Pampers “Miracle” is the best example on May 25, 2011 Pampers won the ad of the day from ADWEEK.COM changing everyone to watch this 60 second commercial without saying AWWWW… It’s hard to do (-pampers-131987). This commercial touches every kind of parent’s emotions making them feel that Pampers care’s for the wellbeing of their child. Going along with the changes P&G has made towards the Pampers ad’s the slogan has changed from "Pamper the skin they're in" with "We're right behind you every step of the way.” another step in making parents feel like pampers care about their children.
PAMPERS 10Type of Advertising AppealPampers uses a couple different advertising appeals consisting mostly of health and convenience, focusing on the feeling of love to appeal to Pampers target market. Pamper is a convince product because it is eliminating the use of the old fashion cloth diapers and, the ease and portability of the product makes them an easy advertising product, Pamper mainly focuses on the love factor, making parents feel like they will be taking better care of their children if theyuse Pamper diapers. Media UsedOut of the eleven most commonly used executional styles used P&G uses mood and image in most of the ad campaigns. Pampers uses the feeling of love and caring to execute the well thought-out ad’s the television commercials are full of emotions on deeper levels not trying to catch the eye of children or teenager but their target market adults with babies and even grandparent, for example pampers “Miracle” and “Silent Night” ads.
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- Winter '09
- Marketing, Pampers, Diaper, Pampers diapers