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by the consumers. These strategies are initiated to achieve the strategic goals and mission of NewBalance 850.One of the major reasons for initiating modern shoes in different forms is to meet thevaried demand from different customers. People within the age of 13-30 years, have diversetastes and preferences coupled with fashion. Global shoe brands are launched to create a roomfor understanding the dynamics of demand and supply(Camilleri, 2018,103). In most casespeople aged above 35 years are involved in the sporting activities as a means of keeping theirbody fit Healthwise. There is high potential of retaining young people who may preferconsuming the same product for a while.The research on the consumer preferences and tasted illustrates the possibility of havinghigher number of consumers with different tastes in regard to the shoe color and model(Pollardet al.,2018,2523). However, most of them don’t have taste in terms of colorPollard. The basicconsideration model related to future demand and supply concept is the ability to provide qualityshoes respective of the nature of demand. These aspects assist in portraying a positive tendency
NEW BALANCE 850 10to New Balance 850 customers. With focus to improvement of lifestyle and fashion, operating asfashionable brand will allow New Balance 850 to hold unique selling point and stand out fromcompetition.The future audience will be based on the demands for the shoe especially in the growingyoung people. These are the most appropriate audience due to the fact that there taste andpreferences changes with time. One of the core values in achieving market competitiveadvantage is by presenting commodities in a manner that is more appealing to the consumers andhigh-quality services. The other aspects include after-sales services which might be morecompetitive especially when tapping into new markets. The current market determines the futureaudience. The gap existing in the current market especially for children under the age of 13might be also the effective target market. Considering the nature of economic activities presentedby the current competitors is important in looking for diverse means of achieving the marketsuccess.New Marketing Communication Objectives for New Balance 850To increase sales in the first year to four time the current sales rate. Considering thenature of operative environment, the main agenda of marketing and product promotion is toimprove sales volume which in turns improves the revenue. The major goal of New Balance 850is to increase revenue turnout. This can only be done through various modes such as increasedadvertisements, considering the quality of shoes, adjusting and improving consumer feedback byresponding appropriately to their questions and engaging in an effective market research. NewBalance 850 is a brand that enjoys a recommendable volume of sales every year, howeverconsidering the strategic goals and mission statement there is need to boost sales to a further
NEW BALANCE 850 11

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Brand

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