A position 62 which outcome of marketing strategy

This preview shows page 18 - 20 out of 36 pages.

A. position 62. Which outcome of marketing strategy produces the revenue necessary for the firm to continue in business? E. sales and profits 63. John purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this is not technically true. John's satisfaction is based on the distinction between _____. B. actual need fulfillment and perceived need fulfillment 64. _____ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being. D. Injurious consumption 65. Bob and his friends go out every weekend and drink until they get drunk. Then they drive home in that condition. Which type of consumption does this represent? A. injurious consumption 66. Which of the following is a societal outcome of marketing strategy and consumer behavior? C. social welfare
Image of page 18

Subscribe to view the full document.

67. Which of the following is NOT a societal outcome of marketing strategy and consumer behavior? B. customer satisfaction 68. Which is NOT a step in the consumer's decision process? E. self-concept analysis 69. Which of the following is an internal influence on consumer behavior? C. attitudes 70. Which is NOT an external influence on consumer behavior? D. perception 71. Teresa is trying to understand her customers better. She is examining the external influences that shape her customers' self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine? --culture 72. Liz Claiborne is a brand of clothing, accessories, and home products. Brand managers at this company are trying to learn which internal influences impact their customers' needs and desires most. Which of the following is a possible internal influence these managers should examine? B. personality 73. What is the first step in the consumer decision process? A. problem recognition 74. Which of the following statements is true regarding the overall model of consumer behavior? D. A consumer's self-concept and lifestyle influence his or her needs and desires. 75. The totality of an individual's thoughts and feelings about him- or herself is known as _____. B. self-concept 76. _____ represents how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them. A. Lifestyle 77. Which type of decisions involve very little effort or thought on the part of the consumer? C. low-involvement decisions 78. Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration? C. low-involvement decision 79. Which of the following is FALSE regarding the working poor?
Image of page 19
Image of page 20
  • Fall '12
  • Pantel
  • Marketing, Following, d., following statements, c.

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern